The Jon Snow Memorial
One social post. Millions of fan reactions overnight.
June 15, 2015 at 8:58 PM
On June 15th tragedy filled the lands of Westeros and all 7 continents of Earth. One of television’s most beloved characters, Jon Snow, had been brutally murdered.
While fans went into hysterics mourning his death across social…
I thought our 998th Lord Commander of the Night's Watch deserved something more respectable.
The Idea
A MEMORIAL BEFITTING
OF THE KING IN THE NORTH
The memorial service went live less than 24 hours after the Game of Thrones Season 5 finale.
And took place in the eastern lands of Williamsburg, Brooklyn, during the rush hour commute outside the Bedford L stop.
Fans mourned.
Fans cried.
And paid their respects across social.
“Oh for f*ck’s sake Williamsburg it’s a tv show!”
@scorriganworks
“RIP, Jon Snow. The most
Brooklyniest shrine in all of Brooklyn,”
@sarahwoodardtravels
“Innocently getting off the L at Bedford Ave and BAM! You can avoid the internet, but you can’t avoid spoilers.”
@butlikesrsly
Media ravens spread the gospel of Jon Snow’s Memorial to the four corners of Earth triggering a viral phenomenon.
The Results
122,000,000 Social Impressions
— in less than 24 hours
3,000+ Original Social Posts
— within 8 hours
Memorials in London & Beirut
— the original memorial inspired fans to host a memorial bar party and shrine worldwide
240,000,000 Media Impressions
— featured in 60+ news and entertainment publications
