Product Experience, Global Brand Platform & Campaign
A Celebration of Friendship & Beyond
A cowboy and a space ranger. A curmudgeonly old man and an eager Wilderness Explorer. A 10-foot monster and his one-eyed best friend. For 20 years our favorite Pixar Characters have taught us that friendships of every kind are always worth celebrating.
And for the first time ever, we’re inviting you, your friends and a bunch of your favorite Characters together for a Celebration of Friendship & Beyond only at Pixar Fest!
Disney Parks & Experiences
Disneyland Resort
Creative Partners
Production
Tool of North America
Danielle Levitt
Whitehouse Post
Carbon
Another Country
Innovation
Meta AR Studio
Facebook Messenger
Music
Harvey Mason Jr.
Jerry Krenach
The Work
In 2018, we launched the first-ever Pixar Fest at Disneyland.
Since then, the Pixar Fest platform has been to used to celebrate the 25th Anniversary of Toy Story in 2020, Disney+ Virtual Film Fest in 2021, and back to Disneyland in 2024.
This is the work that first launched the celebration.
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A visual theme that celebrates all your best pals.
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A reimagined “You’ve Got a Friend in Me” became the official friendship anthem of Pixar Fest.
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The first-of-its-kind AR experience that turns your phone into a karaoke machine so you can sing along with friends.
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Our campaign and collection of films got pals in the party spirit. But Pixar Fest also brought with it brand new rides, entertainment, and an all-new land — Pixar Pier.
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An end-to-end celebration for Guests that started with our campaign and led them all the way to the Park.
The Anthem of Friendship
We reimagined “You’ve Got a Friend in Me” and made it our official friendship anthem of Pixar Fest to celebrate our friend-filled occasion. A song everyone knows the words to and can sing together.
The anthem debuted at cinemas across the country.
And ushered in the first ever Pixar Fest on opening day at the Park.
Mr. Mike’s Messenger Karaoke
The first-of-its-kind AR experience that turns your phone into a karaoke machine so you can sing along with friends no matter how far you’re apart and make your own friendship music video.
The Films
Our collection of films got pals in the party spirit to come celebrate everything friendship. But Pixar Fest also brought with it brand new attractions, entertainment, and even an all-new land — Pixar Pier!
