Live More Light Cerveza

Year-Long Social Program, Consumer Product & Activations

Life gets busy, but we shouldn't let busy make decisions for us. It's time to step away from the rush and live on the Light Cerveza side—a refreshing, 99-calorie way to enjoy life with an unexpected twist.

The Lightest Day

The official holiday of Corona Light that encourages people to enjoy the extra sunlight on the lightest day of the year—the Summer Solstice.

The Lightest Day started as a social big idea that transformed into a consumer product implemented nationwide for two consecutive years and featured in AdAge.

The Campaign

We established the Summer Solstice as “The Lightest Day” of the year and partnered with influencers to spread the word to get outside with Corona Light and friends.

The Bar Finder on Facebook Canvas

We reengineered Canvas and turned it into a bar finder tool that invited people to attend one of 100 “The Lightest Day” events across 10 cities and enjoy a Corona Light on us.

The Lightest Day Experiential

Our consumer product evolved over the years from on-premise partnership events into an experience that harnessed the power of the sun’s light.

The “Cold Spot” Case

Stop scrolling and get in some real face time with your friends. We gave out phone cases at bars that turned devices into coasters.

“Leave at 5” Powerpoint

Can’t leave work? Pitch your boss using our deck on Slideshare so you can check out and go soak up some sun with Corona Light.

Corona Light X GILT

When you look good, you feel good – that's living more Light Cerveza. We partnered with GILT and New York's top fashion influencers to create summer looks for four distinct occasions, helping our fans transition from day to night effortlessly.