Year-Long Social Program, Branded Content & Activations
At Jimmy Dean, we make the world a brighter place one breakfast at a time. But optimism alone isn't enough—it takes action to make a difference. It's why we launched "Shine It Forward," a year-long social effort to spark a little bit of joy every day that people can share with the world.
The Sausage Yule Log
The Idea
At the Jimmy Dean Test Kitchen, we’ve been hard at work to create delicious recipes everyday to perfect our deliciousness.
We’re here to put an unexpected Jimmy Dean spin on your favorite go-to meals and experience a whole new way to eat your favorite dishes.
Social Innovation
Our concept combined three of the most popular Instagram visual trends into a first-of-its kind interactive Facebook Canvas ad unit multiple brands emulated.
