The Idea

There’s a reason why Disneyland is called The Happiest Place on Earth because your most happiest self is waiting to be discovered every time you visit!

A Million Ways to Happy

This place has all the happy you never knew could exist. Which means no two happys will ever be the same!

The Happiest Alphabet
from H-to-T!

We created a never-ending h-a-p-p-i-e-s-t alphabet inspired by iconic signage and lettering from fan-favorite attractions and entertainment.

The Film

Campaign

Guests turned tickets into trading card collectibles.


Creative Partners

Elastic
Whitehouse Post
Christine Wolf
Spencer Ludwig
Jerry Krenach
Another Country

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The Light Cerveza

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That Feeling When