Product Experience, Brand Platform & Campaign
Star Command, get ready for something huge! Come shrink down to the size of a toy and play bigger than humanly possible alongside Woody, Buzz, Jessie and the rest of the gang in the biggest backyard on Earth—Toy Story Land.
Play Big
Creative Partners
Bodega
Samuel and Gunnar
The Oscars
ABC Network
Twitter
Parks & Experiences
Walt Disney World
Awards
Winner, Shorty Awards — Best Use of Twitter
Bronze, Art Director’s Club — Best Use of Twitter
Gold, National Addy Awards — Integrated Campaign
Gold, National Addy Awards — Social Media Campaign
Shortlist, Webby Awards — Best Use of Stories
Follow the Ball!
The iconic Luxo Jr. Ball is the most famous Easter Egg in Pixar history so we turned it into the star of our campaign. The mystery of #FollowTheBall spawned a full-on internet investigation on Twitter where we immersed audiences into a real-time story and scavenger hunt.
The Film
Our short film depicted a larger than life journey of the Luxo Jr. Ball across the country to Walt Disney World for the reveal of Toy Story Land.
A Real-Time Story Across America
“I’ll probably cry when I’m walking around Toy Story Land for the first time. hashtagFollowTheBall.”
Sami @OhWvMiFl
“Disney World teases Toy Story Land in adorable Oscars commercials.”
“I just saw FollowTheBall during the oscars and it WAS Toy Story Land!!! So excited and happy.”
Ethan @geekinoutwithethan
