Global Brand Repositioning Platform
The Brand Platform
Where Magic Meets the Sea
Only Disney Cruise Line takes you to a place that can’t be found on any map. Where the magic of Disney, you love, meets the power of the sea. Transforming every part of your vacation escape into an effortless, magical experience you can’t get anywhere else.
The Promise
There’s a special somewhere.
An unbelievable vacation is out there.
Where endless waves of magic…
Crash into oceans of wonder and beyond.
And beloved Disney Characters & Stories…
Voyage toward adventures with you by their side.
This is everything you could ever wish for in a vacation.
Sailing magically toward memories you’ll never forget.
Where fantasy meets reality.
Where escape meets enchantment.
Where fun meets relaxation.
Where Magic Meets the Sea.
In-market since 2020
Where Magic Meets the Sea is the north star of Disney Cruise Line inspiring creative executions, campaigns and messaging across business disciplines in efforts to launch new ships, build brand affinity, and invite Guests to sail magically. Examples below.
